If you are going for a new role, there is a good chance someone will first check your Linked In profile.  Here are a few tips to ensure your profile creates the best first impression possible.


Use a professional photo which is cropped to show your face clearly. You are 7 times more likely to be found on Linkedin with a photo. 


It should be catchy and keyword-rich. This is the first impression – make your headline stand out or people will move on. 

Contact Info

Add your professional email address and your company or personal Twitter account. Personalise your URL by clicking on ‘Edit Profile’ and ‘Edit Contact Info’. 


Update your profile daily with relevant and engaging content. This is the best way to share with your connections what you find interesting and to promote what you’re doing. 


  • Keywords: Make your summary keyword rich so you’ll be found in searches. 
  • First-person: Write your summary in first person to keep it human. 
  • Contact: Include your details so people who are not in your network can contact you. 
  • Media: Enrich your profile with media to make it stand out more. 


  • Current and past roles: Be precise in your past experiences and current role(s). Don’t be afraid to use detail. 
  • Audience: Speak directly to your target audience and make it relevant to their needs. 


Use this as a portfolio with completed work. Add links so people can find out more. 

Awards & Recommendations

  • Endorsements: Try to get endorsed for skills relevant to your sector to help improve your LinkedIn search ranking. 
  • Recommendations: Aim for 5 to 10 recommendations. The 2 most recent recommendations will be visible next to the corresponding position. 
  • Groups: You can join up to 50 groups on LinkedIn, doing so will improve your visibility and allow you to search for and contact any group members – but keep them applicable to your interests or industry.