how to make data driven decisions

Business Leaders are no strangers to making decisions, and in recent times the call to be ‘data-driven’ has never been louder. However, are there any potential pitfalls to being so focused on data and what can be done about it? What about data that doesn’t have an existing or reliable source, yet decisions still need to be made? What is the impact that needs to be considered?

We spoke with Elizabeth ‘Izzy’ Whitelock, CEO of augmented intelligence company Houston We Have about these things and more. In this video, you will hear more about:

  • What’s the problem with being too data-driven?
  • What is augmented intelligence and why does it matter?
  • An example of how augmented intelligence can be used during M&A activities to make better investment decisions.
  • An example of how augmented intelligence can be used by companies to better predict customer churn.
  • If Izzy only had 30 seconds to make a point to a Senior Leader, what would it be?